Altius Health: Brand Refresh + Web Design + Collateral

brand board brand refresh branding design color scheme logo logo design social media branding web design website

A long overdue brand refresh brings life & energy | #branding #branddesign | Lovely Day Atelier

Early Branding Done on an As-Needed Basis

Altius Health started out with unique logo and color scheme that established a strong brand identity for the company. But since the logo was designed before the company even had a name, there was no set wordmark and the icon needed to be refined. On top of that the color palette, while unique and effective in the market, did not translate well to additional materials. And last, the template website did not serve the business well.

A long overdue brand refresh brings life & energy | #branding #branddesign | Lovely Day Atelier

Moodboard Sets the Tone

So first, I created a moodboard with a distinct image style and additional colors to expand the brand. Building on the client’s audience of people who are very health conscious and drawn to more natural forms of healthcare we chose photos that had an energetic and authentic feel.

A long overdue brand refresh brings life & energy | #branding #branddesign | Lovely Day Atelier

Icon Refined + Wordmark Defined

Next, I refined the icon – making the shape fully round and smoothing out some lumps and bumps. We tried some alternatives to this icon – some with just 3 shapes, some rotating the existing, but decided we liked the balanced and uplifting feel of the original orientation and shape placement the most.

A long overdue brand refresh brings life & energy | #branding #branddesign | Lovely Day Atelier

Following that, we tested some new options for a wordmark that could be used consistently alongside the icon. This wordmark was created in multiple orientations for use on various platforms. We went with a serif font set in all caps similar to the formats that were in use as we liked the air of authority that it lent as opposed to a script and humanist font that we tested that felt very fun and friendly. This new serif feels friendly and comforting while maintaining that air of authority and professionalism.

A long overdue brand refresh brings life & energy | #branding #branddesign | Lovely Day Atelier

Website Design Begins with the Style

Next I created a style tile that would dictate the design elements of the website before we moved into final design. Working through the process of creating a style tile with clients  helps to eliminate surprise once we get to the full site design. As you’ll see there are some slight differences, but overall the feel is very similar. We utilized sacred geometry and overlaid night sky photos to provide a feeling of centeredness and connectedness to the natural world to relate to Altius’ clientele’s desire to lead a more holistic lifestyle.

A long overdue brand refresh brings life & energy | #branding #branddesign | Lovely Day Atelier

We moved into full site design and created a beautiful site that perfectly captures the Altius Health brand vibe.

A long overdue brand refresh brings life & energy | #branding #branddesign | Lovely Day Atelier

Collateral Rounds Out the Brand

Last, we created social media graphics and an every-door-direct-mail piece to create a consistent look across all touchpoints.

A long overdue brand refresh brings life & energy | #branding #branddesign | Lovely Day Atelier
A long overdue brand refresh brings life & energy | #branding #branddesign | Lovely Day Atelier

The final brand board pulls together all the colors, logos, fonts, and favicon for the client’s use in the future.

A long overdue brand refresh brings life & energy | #branding #branddesign | Lovely Day Atelier